Maintaining your Professional Brand During the Holiday Season

As holiday parties kick into high gear, remember dressing inappropriately can change the playing field with clients and colleagues long after the holiday parties are over! Top 10 Tips for maintaining your personal and professional brand during the holiday season: Deck the halls – just not on yourself. Leave the Santa hat & antler headbands, glitter hair extensions, ornamental battery-powered necklaces & pins, shoes with bells, holiday sweaters & ties, novelty socks, plaid skirts & jackets at home! Instead, opt to be memorable for all the right reasons! One statement accessory is just the right touch! For women, if you are going to add a little bling, don’t overdo it! For men, a pocket square, cuff links, tie, or a statement watch adds just the right touch of sophistication. Daring to bare too much cleavage or skin---fatal mistake! Leave your micro-mini and plunging necklines at home!  Counterbalance bare legs with a covered-on-top look.  Showing too much cleavage can leave you isolated---while men might enjoy a little cleavage (or a lot), women definitely don’t want to look at other women’s cleavage. True story! Don’t look like Santa’s Helper – pairing a red dress with red shoes, a red bag or other [...]

Maintaining your Professional Brand During the Holiday Season 2016-12-07T14:34:05+00:00

Intentional Influence Podcast Season One Highlights

Season One of the Intentional Influence Podcast is a wrap! There have been some powerful interviews in Season One, with insights and personal experiences from some of the leading experts and thought leaders in the business and personal branding industries. If you missed any of the Season One episodes, you can find the highlights and links to complete episodes below. Thank you for tuning in! Here's what happened in Season One: Episode 1: How to Have a Powerful Personal Presence and Charisma on Camera Actress, host, and entrepreneur Sandra Dee Robinson talks with Melissa about how to embrace and project your personal presence to create a lasting impact. Sandra Dee shares her insider tips on managing camera angles, lighting, and sound to maximize your media appearance and really connect with your audience. Episode 2: How to Seduce Your Audience and Keep Them Listening As an on-air disc jockey for 20 years, voiceover artist and author Robin Marshall knows how to talk and get people to listen. In this episode, Robin and Melissa discuss how to cultivate an on-air personality that grabs attention but still sounds relatable and share the biggest mistakes people make on-air. Episode 3: How to Reignite and Reinvent [...]

Intentional Influence Podcast Season One Highlights 2015-12-02T20:45:51+00:00

Your Personal Brand Wake Up Call

This week I had a client consultation with a wildly successful female entrepreneur. She is a force to be reckoned with who just completely rebranded her company and felt like she needed to also rebrand herself. I love it when people take the necessary steps to elevate their success to even greater heights. When people are ready for change---there is nothing they can’t accomplish. However, all too often busy professionals and entrepreneurs tell me that they don’t have the time to plan their wardrobe, apply makeup or don’t want to fuss with their hair. Here is your wakeup call---YOU CAN’T AFFORD NOT TO REPRESENT YOURSELF, YOUR BRAND OR COMPANY without making an effort! Assuming we are all in business to make money, we must sell ourselves and our services/products. For this new client, it was imperative to have a tough-love conversation at the onset of our working relationship so she had realistic expectations about the outcome of our time together. Yes, I can: Teach you how to dress for your body; What colors look best on and off camera; What styles, brands and fabrics are the most appropriate for your lifestyle; Teach you how to dress strategically for the meetings [...]

Your Personal Brand Wake Up Call 2015-10-20T20:09:43+00:00

What does your headshot say about you?

This is one of my favorite subjects---You and Your PROFESSIONAL Photo! Do you need one---NO, you need 5-10! And yes, they should be current! I recommend that my clients have a photo shoot at least once a year or at the very least every 1 ½ years. Why? Because you are THE INDUSTRY EXPERT and need to have an arsenal of photos so people remember you, are intrigued enough to read your book, come hear you speak or buy your products. Facial recognition is wired deeply inside every human mind. Therefore, it is very much to your advantage to provide a headshot that people can identify with and remember you by. In today’s competitive market, your photograph should articulate your line of business and also define your personal and professional brand. Preparation for a great a professional photo shoot is critical. Think about the image you are trying to convey. What type business are you in? What is your business culture? Who is your target audience? Once you have answered these questions, again, consider the impression you want to make. Below are some helpful tips to help you create memorable professional photo. The days leading up to the photo shoot, be [...]

What does your headshot say about you? 2015-10-20T20:10:27+00:00