Season 1, Episode 7; Intentional Influence Podcast:
Stop Renting the Media. Own The Media!
Listen to the audio:
In this Intentional Influence episode, Melissa Murray talks with Larry Genkin about How to Own the Media!
Larry Genkin, is one of today’s foremost media visionaries. Declared “a great marketing mind” by business legend Robert Allen, Larry has captured the respect of billionaires, CEO’s, best-selling authors and marketing gurus. As the founder at Of Eleven Media he has developed MagTitan and Ad Einstein, the next generation of digital magazine and advertising technologies that some have referred to as Digital Media 2.0. In the last 4 months he has launched more magazines than anyone in history, 18, including some with famous partners like Kevin Harrington of Shark Tank, and Super Agent Leigh Steinberg. Prior to Of Eleven Media, Larry created the Thought Leadership Marketing Methodology that was used by over 50 of the Fortune 500.
He developed the Thought Leadership Marketing® methodology which today has been implemented by over 50 of the Fortune 500. He’s owned 7 businesses in 6 industries and has consulted with CEO’s of over 85 companies.
In this episode, you’ll learn to:
– Why failure is the quickest way to becoming a Thought Leader
– How to Stop Renting the Media and Own It Instead
– Content Marketing versus Native Advertising
– Content Marketing; What Your’re Doing it Wrong
– How to Get In Front of the Herd so you Never Have Competition
– The Magic of Thinking BIG
Join the Conversation
One of the reasons for doing this podcast is educate people and the conversations they provoke. This week, my question to you is this:
What type of advertising are you doing now and what is/is not working for you? You can leave a comment below.
In this episode we mentioned several resources:
- Special Show Listener Offer: Get 50 prospects to read your ad in any Of Eleven Media magazine(s) completely for free. Ad will run as many times as necessary. To set-up your Ad Einstein account click here. Then when you’re setting up your campaign use Coupon Code: AE50NOW
- Of Eleven Media Resources: Larry Genkin, Founder, which I refer to as Larry The Leader & Kim Norkett, who I refer to as King Kim Co-Founder.
- Of Eleven Media Affiliate: If you want to be an Of Eleven Media Affiliate and make money from gifting advertising and magazines click here.
- Publications: Get FREE access to ALL Of Eleven Media Publications click here.
- Check out BUD Magazines Smoke Effect (must use a computer for this) click here.
- Can your ad do this (Ad Einstein Video)? Click here.
- Larry’s Billionaire Mentor.
Related Articles, Books, Blogs and Videos on This Topics
- Article: Marketing Spending
- Article: Why 2015 Might Be Your Best Year for Internet Marketing
- Larry’s Recommended Books to Read: The Lean Start-Up by Eric Ries, Conversations with God by Neale Donald Walsch, Influence by Dr. Robert Cialdini, Bouncing Back by Bill Bartmann
This episode of Intentional Influence is sponsored by Growth Mine. Growth Mine Knows What It Takes To Take Your Company To The Next Level…CHANGE! Find out more about Growth Mine here.
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