Season 1, Episode 12; Intentional Influence Podcast: Insider Secrets to Getting Camera Ready with Three Top Image and Branding Experts In this Intentional Influence Podcast episode, guest host Ryan Rhoten talks with Styleology Group Founder Melissa Murray and powerhouse Lead Stylist at QVC Toi Sweeney. Together, they share their favorite tips for helping clients to ignite their personal brands in front of the camera. Toi Sweeney is the Lead Stylist for QVC. With over 10 years of experience in the fashion industry, Toi is a leading authority on style. A fashion stylist to celebrity clients, television personalities and program hosts, Toi is an expert at creating one of a kind personal brands and elevating image to art. She is also a recipient of the coveted Telly Award, the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials. Connect with Toi: Twitter, Facebook, Website. Ryan Rhoten is the host of The BRAND New You Podcast. He is also a speaker and online personal brand specialist whose mission is to help career-minded professionals make an impact on their careers by defining and leveraging their personal brand online. In this episode, you’ll [...]
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So far Melissa has created 33 blog entries.
Season 1, Episode 11; Intentional Influence Podcast: Cracking the Sales Code; Sales Secrets That Make Money Now In this Intentional Influence Podcast episode, Melissa Murray and Co-Host Jan Goss-Gibson, CEO of Jan Goss International & Civility Consulting whose specialty is First Impression Management talk with Che Brown about Cracking the Sales Code; Sales Secrets That Make Money Now. Che Brown is a sales expert with Peak Performers Institute, his clients refer to Che as the Sales Cardiologist and he is unlike any you've ever encountered. He holds a bachelor's in finance from Morgan State, an MBA from John’s Hopkins, and completed the Dale Carnegie course from the Dale Carnegie Centers of Excellence. He is the bestselling author of Sales for Shy Folks and Sales Swagger. Che is also president of Partners in Learning, a global sales training company, which teaches sales professionals how to make sales with less effort. Che shares winning sales strategies on how to close deals and put cash in your pocket by mastering the basics of selling, using sales scripts, and advanced sales techniques to increase sales and long-term profitability. His belief that selling is a learned skill, one that each person can acquire. With over 14 years [...]
Season 1, Episode 10; Intentional Influence Podcast: High Performance Brand Management; Tips from a PR Pro In this Intentional Influence Podcast episode, Melissa Murray talks with Sheila Stewart about High Performance Brand Management Through Intentional Relations; Permission to be Powerful from a PR Pro! Sheila often jokes that she was born a rebel, living on the Fun Bus of Life™ and being vocal. These qualities are with her today and have been foundational for her in building a global public relations firm, Sonic Seven Communications, an intentional relations firm that focuses on creating messages that matter and results that measure. A refreshing approach that the firm’s celebrities, global corporations, lifestyle brands and entertainers appreciate. No stranger to the advertising and PR world, it was 1999 when Sheila took her nearly ten years’ of experience and launched her first company, a full service international advertising agency. Her only assets were her tenacity and drive to succeed. In six years, she was able to build it to an award winning status with over 150 team members around the world working with clients such as Doubletree Hotels, Marriott Hotels, Parke Davis Prozak, TeleMatrix, Verio and Signator John Hancock. She sold the company [...]
Season 1, Episode 9; Intentional Influence Podcast: Master Your Personal Brand with Online Radical Strategic Visibility In this Intentional Influence Podcast episode, Melissa Murray talks with Mari Smith on how to Master Your Personal Brand through Online Radical Strategic Visibility. Often referred to as “the Queen of Facebook”, Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. Facebook recently partnered with Mari to facilitate and teach at Facebook’s Boost Your Business series of live half-day training events across the United States. Forbes named Mari as a Top Ten Social Media Power Influencer several years in a row; she is currently in the top five. Fast Company described Mari as “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World.” Mari and her team work with forward-thinking, socially conscious companies of various sizes to help grow their businesses through the power of social media, integrated with all forms of digital and offline marketing. Mari travels and speaks at major events, often sharing the stage with notable celebrities and thought leaders. Mari also leads regular free Facebook marketing webinars and offers numerous online training courses. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An [...]
Season 1, Episode 8; Intentional Influence Podcast: Confidence is an Inside Job; Learn How to Master Your Brand In this Intentional Influence Podcast episode, Melissa Murray talks with Jan Goss on how to Learn the Rules to the Game of Life so Small Shifts Become Behaviors. Jan Goss-Gibson is the CEO of Jan Goss International, a global business training and consulting firm supporting integrity in the marketplace. She is an award winning speaker and author and was recently named America’s #1 Master Confidence Strategist by Allison Maslan International. A sample of her clients include GE, Wells Fargo, the University of Texas at Austin and BusinesSuites. Jan is the author of Protocol Power – 21 Days to Professional Polish and is a highly recognized leader and expert for numerous publications. She began the Austin School of Protocol, LLC in 2007, launched nationwide as Civility Consulting in 2011 and is now serving companies globally as Jan Goss International. Jan and her clients have been featured on ABC, CBS, NBC and FOX networks nationwide. In this episode, you’ll learn: - First Impression Management; Learn the Rules to the Game of Life - The Secret Language Of Etiquette; Mistakes That Can Cost You a [...]
Season 1, Episode 7; Intentional Influence Podcast: Stop Renting the Media. Own The Media! Listen to the audio: In this Intentional Influence episode, Melissa Murray talks with Larry Genkin about How to Own the Media! Larry Genkin, is one of today's foremost media visionaries. Declared "a great marketing mind" by business legend Robert Allen, Larry has captured the respect of billionaires, CEO's, best-selling authors and marketing gurus. As the founder at Of Eleven Media he has developed MagTitan and Ad Einstein, the next generation of digital magazine and advertising technologies that some have referred to as Digital Media 2.0. In the last 4 months he has launched more magazines than anyone in history, 18, including some with famous partners like Kevin Harrington of Shark Tank, and Super Agent Leigh Steinberg. Prior to Of Eleven Media, Larry created the Thought Leadership Marketing Methodology that was used by over 50 of the Fortune 500. He developed the Thought Leadership Marketing® methodology which today has been implemented by over 50 of the Fortune 500. He’s owned 7 businesses in 6 industries and has consulted with CEO’s of over 85 companies. In this episode, you’ll learn to: - Why failure is the [...]
Season 1, Episode 6; Intentional Influence Podcast: Communicating Your Brand; 5 Questions for Being on Purpose In this Intentional Influence Podcast episode, Melissa Murray talks with Shuronda Robinson on How to Have Clarity to Communicate Your Personal Brand. And we celebrate Adisa Communication's 20th Year in Business! A second-generation entrepreneur who, having grown up in a newspaper publishing family, Shuronda Robinson’s passion for effective communications was ignited during her teen years. Since founding Adisa Communications in 1995, the firm has garnered a reputation for creative professionalism by providing a full spectrum of public involvement and communications services. Meaning “one who makes himself clear,” Adisa offers its clients in Austin, Dallas, Houston, San Antonio, as well as internationally, providing an array of creative and intuitive communication solutions. Her work includes communications strategy, branding and public relations. Clients include: Walmart, Frost Bank, Lenovo, City of Austin and the State of Texas. In 2009, she launched her second dream, The Joyful Living Center, a national executive coaching and training practice to support entrepreneurs in achieving beyond their goals. Her clients call on her to help solve big communication problems that impact lives of hundreds of thousands of people. For two decades, she has [...]
Season 1, Episode 4; Intentional Influence Podcast: Makeup Tips for Looking Great on Camera In this Intentional Influence episode, Melissa Murray talks with Ashley Fierro about Makeup Tips for Looking Great on Camera. Ashley Fierro is a Celebrity Makeup Artist with more than 10 years in the business. She is the Founder of My Girls on Film Studio whose work has been featured on the cover of Martha Stewart and Exquisite Weddings Magazines, in numerous television pilots, various television and film, and works with clients worldwide. My Girls on Film Studios is Southern California's Premier Makeup studio for special events, speakers, television, film, photo shoots and weddings. Ashley Fierro and her Team at My Girls on Film Studios are known for their natural style of makeup. Making every client look like the famous version of themselves. In this episode, you’ll learn: How to apply makeup properly for camera work and still look natural What type of makeup you should have in your makeup bag for on-air appearances Understanding lighting, angles and brightness What type of makeup you should avoid for camera work The art of contouring properly Makeup for a green screen versus a staged studio set How and when to clean your makeup brushes Why men need [...]
Season 1, Episode 5; Intentional Influence Podcast: Outrageous Success On Camera In this Intentional Influence episode, Melissa Murray talks with Susan Solovic about How To Have Outrageous Success On Camera. Susan Solovic is THE Small Business Expert. A woman of many talents, Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com top 100 and USA Today bestselling author, media personality, sought-after keynote speaker, and attorney. A media personality, Solovic is a former small business contributor for ABC News and hosted a syndicated radio program, It’s Your Biz. She appears regularly as a small business expert on Fox Business, Fox News, The Wall Street Journal’s “Lunch Break”, MSNBC, CNN, CNBC and many other stations across the country. She hosted her own PBS special called Reinvent Yourself Now: Become Self-Reliant in an Unpredictable World. In addition to television and radio appearances, Solovic is a featured blogger on numerous sites, including Constant Contact, Entrepreneur, AT&T Business Circle and FoxBusiness.com. Solovic was recently named in the Top 10 of both SAP’s “Top 51 Potential Human Influencers” and she consistently ranks in the top 5 of the “Top 100 Small Business Experts to Follow on Twitter” She [...]
Season 1, Episode 3: How to Reignite and Reinvent Your Personal Brand Welcome to Season 1, Episode 3 of the Intentional Influence podcast. In this episode, Nancy Michaels and I discuss how Reignite and Reinvent Your Personal and Professional Brand. Nancy Michaels has undergone a complete physical, personal, and professional reinvention that few people can claim, and it has made her uniquely qualified to help anyone desiring a reinvention of their own. A nationally recognized coach, speaker and writer, Nancy is a Huffington Post contributor and has been featured in Entrepreneur Magazine, US News & World Report, CNN-FN, Fox, Inc.com, and The New York Post, among numerous other media outlets. For over a decade, she acted as Lead Consultant and interim host of Office Depot’s Web Café Series of online seminars for small business owners. She was also the first recipient of the Tom Peters “Wow Project Personified Award,” a Fast Company cover story for her reinvention work connecting Fortune 500 companies to small business customers. The author of Off the Wall Marketing Ideas (with co-author Debbi Kickham) and Perfecting Your Pitch, she at one time even worked as [...]